LinkedIn Has Tested a For You and Network Feed Split Since September
A LinkedIn coach listed the For You and Network split as a November update. LinkedIn's CPO announced it as a test on September 18, and LinkedIn ended a similar tab test in 2025.
TL;DR
- Kait LeDonne listed LinkedIn's For You and Network feed split as a November update, but LinkedIn calls it a September test.
- The Network tab is unlikely to redefine LinkedIn's audience, though a split would expose how much reach For You supplies.
- Watch whether LinkedIn names a test size or end date, and whether Company Pages appear in the Network tab.
A LinkedIn coach listed the For You and Network feed split among November's updates.
Kait LeDonne, who bills herself as a personal-branding and LinkedIn coach for speakers, authors and thought leaders, posted the list on November 9. It also names native bold text, a post-analytics comparison table, easier saved posts, a new icon and a limited Premium "super like." LeDonne added her own warning: "LinkedIn is notoriously slow (like tortoise speed) in rolling things out."
The feed split is older than her list. LinkedIn chief product officer Hari Srinivasan announced the Network tab as a test on September 18, and the main feed stays the default. The tab is unlikely to make a seller's or an executive's connection list the audience that counts. If it ships, it would show how much of a company's LinkedIn reach the algorithm has been supplying.
LinkedIn has given no rollout date
Commentify, a LinkedIn commenting tool, says LinkedIn hasn't disclosed how many members are in the test, where it's running, any expansion plan or a winning tab. Commentify cites Israel Hayom reporting on October 12 that the test is live for a limited number of users.
A pull request for News Feed Eradicator, a browser extension that hides social feeds, shows /feed/ redirecting testers to /feed/foryou/. The Network tab sits at /feed/network/.
Users first reported the change to the extension on September 17. The maintainer merged a fix on October 28 and called the split "an A/B test LinkedIn is running that I'm not part of."
Ritchie Pettauer, a LinkedIn trainer, first reported native bold on October 30 and still described the feed tabs as a test. Pettauer wrote that LinkedIn "hasn't shown how the change will affect reach."
Recommendations do the most work for accounts with thin networks
LinkedIn's own engineers describe a feed that serves out-of-network suggested content based on members' topical interests. In their A/B test, they reported "significant gains among newer members, who often lack strong network connections."
Company Pages look like thin-network accounts too. Metricool studied 673,658 posts from 63,108 accounts, according to State of Brand. Personal profiles averaged a 2.60% engagement rate, against 1.60% for Company Pages. About 7% of pages grew followers.
A Network tab would strip the recommendations out and leave what connections and followers choose to see. For a page few people follow, that may be a small number. Whether followed Company Pages appear in the tab at all is open, because LinkedIn hasn't said.
Srinivasan described For You as showing "real practitioners inside and outside your network," as quoted by Commentify. Srinivasan's description names people and says nothing about pages. LinkedIn has also been selling companies a paid route to the feed. As we covered, LinkedIn says creator-led ads grew 63% and paid Company Pages 121%.
LinkedIn has ended tab tests before
The test has run for at least six weeks by the extension's dates. That's longer than the five-week My Network test that State of Brand says never shipped.
In 2025, LinkedIn ran a For You, Following and News tab test with select US members. Its Help Center later said "the feature was part of a limited test that has now ended," Social Media Today reported.
Andrew Hutchinson, who wrote that piece, argued that algorithmic feeds drive the most engagement. In Hutchinson's view, LinkedIn benefits from keeping users in For You. State of Brand counts the June topic feeds among other experiments that didn't ship, and reports that Hutchinson gives the Network tab slim odds too.
A Network tab would show how much reach comes from recommendation
In the test, recommendation stays in the default feed, under LinkedIn's control. Company Pages, sellers and executives all reach buyers outside their networks through it. If LinkedIn ships the split with numbers for each tab, a page's followers become a measured baseline under the recommended reach.
If the test ends like the 2025 one, that baseline stays unmeasured. For now, testers who open /feed/ still land on /feed/foryou/.
LinkedIn is notoriously slow (like tortoise speed) in rolling things out.
The open questions are a test size, an end date and whether followed Company Pages appear in the Network tab. LinkedIn hasn't stated any of the three.
