Money

The 25 GTM teams operators would leave their job for

The 25 GTM teams operators would leave their job for

Why category creation stopped working — and what beats it

Why category creation stopped working — and what beats it

Ep. 42 — Rewriting the enterprise land-and-expand motion

Ep. 42 — Rewriting the enterprise land-and-expand motion

Creative is a GTM channel now. Nobody staffed for it.

The best performing revenue teams of the last 18 months all made the same hire, and it wasn't a seller.

Ines Duval / October 4, 2026

Creative is a GTM channel now. Nobody staffed for it.

Events are back, and they're 30 people in a room

The conference booth is dead. The dinner is doing all the work.

Ines Duval / September 30, 2026

Events are back, and they're 30 people in a room

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