Business of GTM

About

Independent reporting on how revenue actually gets made

Business of GTM covers go-to-market the way a business desk covers a market: with sources, numbers and a willingness to say when a popular playbook has stopped working.

Editorial standards

Every reported piece is sourced from named or verified operators. When a source is anonymous, we say why, and we confirm the underlying numbers with a second party or a document.

We do not accept payment for coverage, ranking position or podcast appearances. Sponsorships are labeled in-line and never touch editorial selection.

Corrections are appended at the bottom of the story with a timestamp. If we get something wrong, we say so in the newsletter too.

Power 25 methodology

  • Pipeline efficiencySourced pipeline per GTM headcount, trailing two quarters.35%
  • Net revenue retentionSelf-reported, cross-checked with public filings where available.30%
  • Hiring velocityNet GTM headcount change, weighted by seniority.20%
  • Operator sentimentSurvey of 900 revenue operators, run quarterly.15%

The desk

  • Mara Ellison

    Editor-in-Chief

    Previously ran demand gen at two Series C companies.

  • Devon Park

    Senior Reporter, Pricing

    Covers packaging, procurement and contract structure.

  • Priya Raghavan

    Reporter, Demand

    Community, content and the funnels nobody diagrams.

  • Ines Duval

    Reporter, Brand

    Creative as a revenue channel.

Contact

Tips, corrections and pitches: desk@businessofgtm.com

Subscribe free