Privacy Policy

Information you give us

• Newsletter sign-up: your email address and, if you choose to provide them, your name, company, job title, and the topics you care about.
• Contacting us: anything you include when you email us, send a tip, fill out a form, or reply to the Newsletter.
• Surveys, polls, and reader research: your answers. Some surveys may ask about your role, company size, or tools you use.
• Sponsors and partners: business contact details and billing information for companies that advertise with us.
• Podcast guests and sources: name, title, company, bio, photo, and the audio and video of recorded conversations. Guest appearances are also covered by a separate guest release.

We don't need or want sensitive personal information (such as government ID numbers, financial account numbers, health information, or precise location), and we ask that you not send it. If you do, we use it only to respond to you.

Information collected automatically

• Newsletter engagement: our emails contain standard tracking technology (a small pixel and tracked links) that tells us whether an email was opened, which links were clicked, the approximate location, and the type of device and email client used. Some email clients, such as Apple Mail, pre-load images, which can make open data imprecise.
• Site usage: IP address, browser type, device type, referring page, pages viewed, time on page, and similar analytics data.
• Cookies and similar technologies: see Section 5.

Information from other sources

• Our newsletter platform and its referral or recommendation features: if you subscribe to Business of GTM through a recommendation from another newsletter, we receive the information you agreed to share at that time (usually your email address).
• Social networks: when you interact with our Social Channels (follow, comment, message, react), we receive the information the platform makes available to page owners under its own policies, such as your public profile and aggregated analytics.
• Publicly available sources: our journalism is based on public reporting, filings, company announcements, and public posts. When we write about professionals in their business capacity, we use information they or their companies have made public.

Information we infer

We may group subscribers by engagement (for example, "reads most pricing coverage" or "hasn't opened in 90 days") so we can tailor what we send and clean our list. We do not use these groupings to make decisions that have legal or similarly significant effects on you.

We use personal information to:

• deliver the Newsletter, Site, and Podcast, and manage your subscription
• understand what readers find useful so we can improve our coverage
• respond to your messages, tips, and requests
• run surveys and publish aggregated, anonymized results
• sell and deliver sponsorships, and report aggregated performance to sponsors (for example, total opens or clicks on a sponsored placement; we do not give sponsors your email address unless you ask us to)
• produce, edit, and publish podcast and video episodes
• protect the Services against spam, fraud, and abuse
• comply with law and enforce our Terms of Service

Legal bases (for readers in the EEA, UK, and Switzerland): we rely on your consent (for example, subscribing to the Newsletter or accepting non-essential cookies), our legitimate interests (running and improving a publication, analytics, security, and responding to inquiries), contract (sponsor agreements and guest releases), and legal obligation where applicable. You can withdraw consent at any time.

We do not sell your personal information. We do not share it for cross-context behavioral advertising.

We share information only in these situations:

• Service providers that operate parts of the Services on our behalf and are bound to protect your data. These currently include:
• beehiiv (newsletter delivery and subscriber management)
• Sanity (website content management)
• Vercel (website hosting)
• Plausible Analytics (site analytics)
• Riverside (podcast recording and production)
• Apple Podcasts, Spotify, and YouTube (podcast distribution; their own privacy policies apply when you listen there)
• Google Workspace (email correspondence)
• Stripe (sponsor invoicing)
• Newsletter recommendations: if you choose to subscribe to another publication through a recommendation shown in our sign-up flow, your email address is shared with that publication. This only happens when you actively check a box or click to opt in, and the sign-up screen will say who receives your email. Once shared, that publication's own privacy policy applies.
• Affiliated publications: Business of GTM is part of the Audience Stack family of publications. We may share subscriber information with affiliated brands under common ownership to operate shared infrastructure.
• Legal and safety: to comply with law, a court order, or legal process, or to protect the rights, safety, or property of our readers, us, or others.
• Business transfers: if Business of GTM is sold, merged, or reorganized, subscriber information may transfer to the new owner, who will be bound by this policy or will notify you of changes.

Sources and tips. We protect confidential sources as a matter of editorial practice and will not knowingly disclose a source's identity unless legally compelled. Email is not a fully secure channel; if confidentiality matters, tell us before sharing sensitive details and we can arrange a more secure method.

Our Social Channels are hosted by third parties (such as LinkedIn, YouTube, and X). When you interact with us there, the platform's own privacy policy and terms govern how it collects and uses your data. We may receive aggregated statistics about our audience on those platforms, and we can see public interactions such as comments. We do not control what those platforms collect.

Our Site may include embedded content (for example, YouTube players or social posts). Those embeds can set their own cookies and collect data as if you visited the platform directly.

We use:

• Strictly necessary cookies to make the Site work (for example, remembering your cookie choices).
• Analytics cookies or tools to understand traffic and improve the Site.
• Embedded content cookies set by third parties such as YouTube when you load embedded media.

We do not use advertising or retargeting cookies on the Site.

You can block or delete cookies through your browser settings. Where required by law, we ask for consent before setting non-essential cookies. We honor Global Privacy Control (GPC) signals as a request to opt out of any sale or sharing of personal information.

• Unsubscribe from the Newsletter at any time using the link at the bottom of every email. We may still send you a small number of administrative messages, such as confirming your unsubscribe or notice of a material change to this policy.
• Update your preferences using the link in the Newsletter footer, where available.
• Block tracking pixels by disabling image loading in your email client.
• Contact us at privacy@businessofgtm.com to access, correct, or delete your information.

Depending on where you live, you may have the right to:

• know what personal information we hold about you and how we use it
• get a copy of it in a portable format
• correct inaccurate information
• delete your information
• opt out of the sale or sharing of personal information, targeted advertising, or profiling (we do not do these, but you can still ask us to confirm)
• restrict or object to certain processing
• withdraw consent
• appeal our decision on your request

US state residents: these rights apply to residents of California and other states with comprehensive privacy laws (including Colorado, Connecticut, Virginia, Texas, Oregon, and others), and we extend them to residents of any US state with a similar law. We will not discriminate or retaliate against you for exercising your rights. Because we share personal information with third parties for their direct marketing only when you opt in, and you can opt out at any time, California's "Shine the Light" disclosure requirements do not currently apply to us.

EEA, UK, and Swiss residents: the data controller is Audience Stack Inc. at the address in Section 14. You also have the right to lodge a complaint with your local data protection authority.

Canadian residents: you may request access to and correction of your personal information and withdraw consent, subject to legal and contractual limits. Contact us at the address in Section 14, Attention: Privacy Officer.

Published journalism. Privacy laws include exceptions for free expression and journalism. A request to delete your personal information applies to your subscriber and contact records. It does not require us to remove or alter published reporting, commentary, or podcast episodes. If you think something we published about you is inaccurate, see the corrections process in our Terms of Service.

How to make a request: email privacy@businessofgtm.com with the subject line "Privacy Request." Tell us your name, the email address you use with us, and where you live. Please do not send government ID numbers, financial account numbers, or health information. We verify requests by confirming you control the email address on file. We will acknowledge your request within 10 days and aim to complete it within 45 days. If we need more time (up to another 45 days), we will tell you why. You may use an authorized agent; we will ask for proof that you authorized them. If we deny your request, you can appeal by replying to our decision with "Appeal" in the subject line.

We keep subscriber information while you remain subscribed and for a reasonable period afterward to honor your unsubscribe preference and maintain suppression lists. We keep correspondence, survey responses, and business records for as long as needed for the purposes described above or as required by law. Published journalism and podcast episodes are kept as part of our public archive.

We use reasonable administrative, technical, and organizational measures to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We are based in the United States and our service providers may process data in the United States and other countries. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses for transfers of personal data from the EEA, UK, or Switzerland.

The Services are written for business professionals and are not directed to children. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us personal information, contact us and we will delete it.

Our journalism links to other websites, filings, and sources. We are not responsible for the privacy practices of those sites. Please review their policies.

We may update this policy from time to time. We will post the new version on this page and update the "Last updated" date. If changes are material, we will tell subscribers by email or with a notice on the Site before they take effect.

Audience Stack Inc. Attn: Privacy 5 Oakwood Rd Allendale, NJ 07401

privacy@businessofgtm.com