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Playbooks

Reported, numbers-first breakdowns of how modern revenue teams actually get built — and where the old motions are breaking.

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AI Search

enso's $15M Round Backs Human Operators, Two Years After It Sold $29 AI Agents

Tel Aviv's enso raised a $15 million Series A led by MoreTech Ventures. In 2024 it sold AI agents for $29 to $79 a month; its AEO service now has no price list.

Business of GTM / 3 weeks ago

enso's $15M Round Backs Human Operators, Two Years After It Sold $29 AI Agents

AI Search

51% of B2B Buyers Now Start With AI, and 69% Switch Vendors Because of It

G2 says 51 percent of B2B buyers start research with AI and 69 percent chose a different vendor over AI answers. A Forbes report finds editorial mentions correlate 3x more with AI visibility than backlinks.

Business of GTM / 1 month ago

51% of B2B Buyers Now Start With AI, and 69% Switch Vendors Because of It