Demand Gen
Inside the $40M pipeline built on one Slack community
No gated content, no SDR sequence, no paid spend. Just four years of showing up in a room they didn't own.
Priya Raghavan
Analyst
Priya Raghavan is an analyst at Business of GTM specializing in demand generation, community-led growth, and GTM technical hiring. Her reporting examines how leading companies are building pipeline through non-traditional channels — from developer communities and Slack-based ecosystems to the emerging practice of embedding engineers directly into go-to-market functions.
