Brand
The 25 GTM teams operators would leave their job for
We asked 900 revenue operators one question. The answers were not the companies with the biggest funnels.

Podcast
The GTM Room is Business of GTM's podcast series featuring in-depth conversations on enterprise go-to-market strategy. Each episode explores the tactics, structures, and motions driving revenue growth at modern B2B companies — from land-and-expand frameworks to partnership strategies and the operational realities of scaling a go-to-market organization.
We asked 900 revenue operators one question. The answers were not the companies with the biggest funnels.

Alina Chu on why the expansion motion has to be designed before the first contract is signed.
