Business of GTM
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1Password

Power 25

The world's most-loved password manager.

Rank 0

Profile

Industries

SecurityPassword ManagementEnterprise SaaS

Founded

2005

Headquarters

Toronto, Canada

Primary motion

PLG

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Description

1Password built a consumer-grade password management product and then successfully migrated it into the enterprise. The B2B motion was bottom-up: individual users adopted it personally, then brought it into work, and IT departments eventually had to support a product that was already doing the job better than their legacy alternatives.