Profile
Industries
SaaSNo-CodeProductivity
Founded
2012
Headquarters
San Francisco, CA
Primary motion
PLG
Share brand
Description
Airtable launched as a "spreadsheet that could be anything" — a no-code platform that let teams build custom apps without engineering support. The product grew by word of mouth among operations teams, and the PLG motion was visible in how teams would start with one Airtable base and expand to dozens of them.