Profile
Industries
SaaSProductivityProject Management
Founded
2008
Headquarters
San Francisco, CA
Primary motion
Sales-led
Share brand
Description
Asana was founded by the co-creator of Facebook's news feed, with the premise that the news feed pattern — a feed of updates from colleagues — could replace the email thread as the primary coordination mechanism inside companies. The GTM motion has moved from pure work management to a broader "employee experience" platform.