Profile
Industries
FintechBankingCorporate Cards
Founded
2017
Headquarters
San Francisco, CA
Primary motion
Sales-led
Share brand
Description
Brex built a corporate card for startups and scaled up the product into a broader financial platform. The sales-led motion was distinct from Mercury's PLG approach — Brex built relationships with venture capital firms who recommended it to portfolio companies, creating a B2B2B distribution channel.