Business of GTM
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D

Drift

Power 25

Revenue acceleration platform.

Rank 0

Profile

Industries

Sales TechConversational MarketingChat

Founded

2012

Headquarters

Boston, MA

Primary motion

Sales-led

Share brand

Description

Drift built a conversational marketing and sales platform that combines chat, video, and email. The GTM motion shifted from PLG to sales-led as the enterprise opportunity grew.