Profile
Industries
MartechAnalyticsAdvertising
Founded
2020
Headquarters
San Francisco, CA
Primary motion
Hybrid
Share brand
Description
Northbeam launched into an attribution category dominated by legacy analytics tools that couldn't connect online spend to offline revenue. The bet was that the modern marketing stack — with its dozens of channels, its walled gardens, and its complex customer journeys — needed attribution tooling built for complexity, not simplicity.