Profile
Industries
CollaborationMessagingSaaS
Founded
2013
Headquarters
San Francisco, CA
Primary motion
PLG
Share brand
Description
Slack built a workplace messaging platform that became the default for internal communication in tech companies. The PLG motion was viral within organizations — one person using Slack invited their team, who invited theirs, until the company was on Slack. Salesforce's acquisition added an enterprise sales motion on top.