Our own reporter on what she found reporting the $40M Slack story, including the parts that didn't make the piece.
What you'll take away
- The $40M pipeline story had a ending that nobody predicted.
- Community is not a marketing channel — it is a product function that generates revenue.
- The ROI is real but the timeline is longer than most teams plan for.
Timestamps
- 00:00Cold open
- 03:30How the story started
- 11:00Reporting the numbers
- 22:15What did not make the piece
- 30:45Lessons for other teams
Episode notes
We usually do not interview our own reporters, but the $40M Slack community story generated more reader questions than anything we have published this year.
This episode covers what Priya found in the reporting, including the parts that were too uncertain to put in the piece but worth discussing.